EDUCATIONFIVERR Fiverr Social Media Marketing Test Answers 2021

 

Fiverr social media marketing test answers

1. Which of the following would be leveraging both social networks and traditional marketing?

a   Handing out print advertisements with a coupon for a store

    b   A print advertisement in a magazine which drives people to a website where there is a free trial offer

c   Posting an advertisement on a message board

d   Hosting a video ad on YouTube not otherwise seen elsewhere

2.What style of videos can a company post on YouTube?

a   Video Blogs

b   Television Commercials

c   Product Demonstrations

    d   All of the above

3.How does creating a social network marketing plan differ from a traditional marketing plan?

a   The brand image should be completely different for social marketing

    b   The staff requirements and skill sets for social marketing are different

c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d   Other than the method of delivery, a marketing plan either way will be similar

4.How can a company convert posts on Twitter to sales?

a   Write demeaning points about the competition

b   Write posts about personal information of the CEO

    c   Creating posts which drive followers to their site

d   Constantly post updates about how the company needs more sales

5.What non financial measure of marketing is important to track?

a   CEO performance

b   Number of new hires in marketing

c   Number of impressions

    d   New customer acquisition

6.Which of the following is an important aspect of creating blogs and posting content?

a   Using a witty user name

b   Posting at least once a month to the blog

    c   Social Media Optimization

d   Using humor

7.What is a “vlog”?

a   Video Log

    b   Video Blog

c   Log of blog activity

d   New technology to aid in blogging

8.How do ebooks represent a form of marketing?

    a   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

b   They are not a form of marketing

c   They can be placed on free sites where paid advertisements generate income

d   They can be used to defame the competition

9.What are the four P’s of marketing?

    a   Product, Price, Place, Promotion

b   Price, Popularity, People, Placement

c   Popularity, Product, Promotion, People

d   People, Price, Promotion, Placement

10.Why is there no specific definition of what is social media marketing?

a   There is no governing body over social media marketing

b   Companies cannot come to one definition

    c   The concept is relatively new compared to traditional marketing and is still being defined

d   It has not yet been widely accepted

11.What should a company post on Twitter?

a   New product launches

b   Significant company news

c   Occasional day to day posts of interest

    d   All of the above

12. How is site traffic useful in evaluating marketing?

a   Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined

b   There is no correlation between site traffic and marketing

    c   Ads can send receivers to a specific landing page, which can be tracked

d   Product sales from the company website can be attributed directly to the marketing campaign

13. What would the marketing budget section of a marketing plan consist of?

a   The cost to write the plan

    b   The expected costs for each ad campaign based on the delivery method

c   The overall marketing budget for a year

d   The marketing personnel job descriptions

14.How can a company create a forum for dialogue on LinkedIn?

a   Post updates to the company status

    b   Use of Groups

c   Change the company profile regularly

d   Post demeaning comments for the competitors’ pages

15.What is the method for being linked to other users on LinkedIn?

a   Followers

    b   Connections

c   Friends

d   Associates

16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?

a   The number of followers

b   The amount of views of the video

c   The number of videos the company has up

    d   The sales volume of the company

17.How often should a marketing plan be revisited?

a   Never, once written it is complete

    b   As often as needed in order to revisit the plan of action and revise any new actions

c   At company board meetings

d   During the financial review of the company each month

18.What is the overall goal of social media marketing for companies?

    a   Generate sales

b   Increase company headcount

c   Increase their web presence

d   Help accelerate product launches

19.What place does Pricing have in marketing?

a   Higher prices guarantee a higher revenue stream

b   The company should actively market how much their products cost

    c   Different pricing levels can be tested to see what elicits the best consumer response

d   Marketing based on the pricing level relative to competition is important

20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

    a   Ask the watcher to visit the company site at the end of the video

b   Make the videos at least 5 minutes long

c   Make the videos under 10 seconds

d   Have the CEO featured in the advertisement

21.Why is it important to post to a blog regularly?

a   It reduces the cost per blog post

    b   Keep readers engaged and also gives search engines content to index

c   It gives the social media marketing specialist something to do

d   It allows more chances for the company to put down the competition

22.What is a “wiki”?

a   Form of blogging

b   A new social networking site

    c   Interconnected and user generated knowledge management systems

d   A tool for posting to social media networks

23.What is meant by the concept of “viral” in social media?

    a   Social media which is spread to viewers by the consumer, growing in popularity

b   It is a method of branding a company

c   Advertising which can easily be emailed

d   Marketing advertisements which are not serious

24. How does YouTube serve a dual purpose in social media marketing?

a   It can be used as a company blog as well as video advertisements

b   It can be used for company pictures and videos

c   It can be used to host the company website as well as videos

    d   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

25. How can LinkedIn serve the company aside from social network marketing?

    a   Job openings can easily be dispersed to qualified candidates on LinkedIn

b   Company pictures can be posted to the profile

c   Negative press about the competition can be easily spread

d   Pricing lists can be posted

26.What is “guerilla marketing”?

a   Marketing geared towards animal lovers

    b   Marketing which relies on time and energy rather than a large dollar budget

c   Aggressive sales techniques

d   Marketing using a large scale national budget

27.What is a “call to action”?

    a   Giving an advertisement’s receiver a specific direction such as ‘visit the site’

b   Using telemarketing to reach out to potential customers

c   Defaming the competition

d   Creating a new marketing campaign

28.What is the ultimate goal of a social network marketing plan?

a   To satisfy investors in the company

b   To justify spending in marketing

c   To find investors for a company

    d   Drive potential customers to the company and give them an action item to perform

29.How far into the future should a company plan its marketing activities?

a   Up to 1 year

b   5 years

c   1 month

    d   Indefinitely

30.What is the general purpose of posting a video blog routinely to YouTube?

a   It allows the company to hard sell its products

    b   It allows the company to drive website traffic to its blog

c   It can be used to disperse the company contact information

d   It allows followers to create a personal connection with the employees of the company

31.What is the main reason traditional marketing will never completely go away?

a   It is cheaper than social media marketing

b   All companies are required by law to use traditional marketing techniques

c   There are better tax write offs for traditional marketing

    d   It’s proven to work time and again

32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

a   Required by law

    b   Search engine rankings will include hits on the blog as part of the overall website hits

c   Requires less effort to maintain

d   Cannot be hacked easily

33.What style of blogging would be most effective for building relationships with customers?

a   Using the blog only for press releases

b   Posting resumes of the company officers

    c   Posting articles about how terrific the company is, and putting down the competition

d   Writing posts about the company and its ups and downs from inside, personalized approach

34.What traditional marketing technique is YouTube closest to?

a   Print advertising

    b   Television advertising

c   Radio advertising

d   Mail advertising

35.What can a company do to offset the cost of running a blog?

    a   Place ads on the blog which generate pay per click income

b   Charge users a fee to read the blog

c   Only allow past customers to read the blog

d   Require a monthly membership to the entire company website

36.What is meant by Brand Management?

a   Managing the marketing staff

b   Management of the marketing budget

c   The company executive management team

    d   Creating a consistent image for the company

37.What methods of social network marketing should a company always use?

a   Blogging only

b   Twitter, Blogs, Facebook

c   YouTube

    d   Depends on the company, their product, their audience

38.What feature does LinkedIn offer for pay accounts?

a   Ability to post pictures

    b   Increased abilities to connect directly and send messages to people

c   Ability to post in Groups and create a Group

d   Ability to block users

39.What is a contingency plan?

a   A second written plan in case management doesn’t like the original plan

b   A detailed marketing plan

    c   A set of actions to be taken if the original plan does not perform as anticipated

d   A marketing plan written just for social networking

40. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

a   Hire a web specialty firm

b   Implement special software

    c   Creating landing pages specific for each campaign

d   There is no way to know where traffic comes from

41.How can a company use the same material for both traditional and social network marketing?

a   Posting a luring comment on Twitter to the company site

b   Selling ad space on the company website

    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube

d   Creating a magazine print ad with the company website

42. What is the term adopted for updates posted by Twitter users?

    a   Tweets

b   Twoots

c   Twinks

d   Posts

43.What is “social media optimization”?

    a   Creating content which easily creates publicity via social networks

b   Writing clear content

c   Creating short content which is easily indexed

d   Hiring people to create content for social networks

44.What do Connections on LinkedIn effectively represent?

a   Random strangers who found the company

b   People the company has sold product or services to

c   An avenue to disperse coupons

    d   People and other companies the user is connected to directly

45.What is meant by the “blogosphere”?

a   The act of writing a blog

b   Specific niche blog community

    c   The interconnected community of blogs via linking to each other

d   Advertising done via blogging

46.What is meant by “micro-blogging”?

a   Blogging daily

b   Blogs which are posted by companies, not individuals

    c   Blogs with limited individual posts, limited by character count typically

d   Blogging from mobile devices

47. Which type of marketing would a company blog be considered?

    a   Social Network Marketing

b   Traditional Marketing

c   Both

d   Neither

48.How does a blog directly impact sales of a company?

a   It tells customers what products to buy

b   It can be used to talk negatively about the competition

    c   It is typically used as the way to disperse company coupons

d   Typically a blog does not directly create sales

49. What is a method of marketing on Facebook which can reach several users by spending money?

a   Pay money for a better quality Facebook account

b   Pay a third party to make posts to your account

c   Charge a fee for users to be your friends

    d   Facebook Pay Per Click placed advertisements

50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

a   Post links on the company blog to the YouTube videos

b   There is no method to effectively direct people to the company videos

    c   Use of keywords

d   Sending out mail advertisements

51.What can a company do on Facebook apart from their page to create a following?

a   Post more updates than usual

b   Post controversial posts

c   Use several pictures

    d   Use Groups, both company originated and posting to other groups

52. What is meant by A/B testing in marketing?

a   Testing of 2 different products

    b   Testing 2 versions of an advertisement to see which elicits the best response

c   Clinical testing of medical products before legally allowing them for sale

d   Testing via 2 mediums, such as radio and television

53.What do updates to Facebook status resemble most closely?

a   Video blogs

    b   Posts on Twitter

c   A company white paper

d   Articles on LinkedIn

54.What is another term for “social media”?

a   Media Optimization

    b   Consumer Generated Media

c   Advertising Socialization

d   Consumer Media Advertising

55.What type of status updates would drive visitors to the company site?

a   An update telling friends they hope to see them all soon

    b   A link to a new press release hosted on the company site

c   A link to a third party hosting a company press release

d   A picture of the CEO

56.What should be the length of an effective blog post?

a   Several pages in length

b   No more than a few sentences

c   A few sentences mixed with several links to other sites and references

    d   A few paragraphs

57.What is meant by “Marketing Creative”?

a   The employees in the marketing department

    b   The content for marketing and its creative aspect

c   The methods used to distribute marketing material

d   The branding image of the company

58. How can a company place itself as an expert in a certain area of expertise?

a   Post updates which brag about the company

    b   Actively answer questions in the Q&A section of the site

c   Post comments on competitors pages stating how they are inferior

d   Answer the questions in all the categories, even the ones in which the company is not engaged.

59.What is the term used for a person who is receiving updates of another Twitter user’s updates?

a   User

    b   Follower

c   Connection

d   Friend

60.What does the product portion of the 4 P’s of marketing focus on?

    a.   The product or service being marketed to consumers

b   The manufacturing process

c   How the price will be set for the product

d   How the new product will be promoted

61. What is the character limit for posts on Twitter?

a   No limit

b   100 characters

    c   140 characters

d   200 characters

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